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Global Gypsum Trends 2000
Robert
B. Bruce, PhD
Presented
at Global Gypsum Conference; October 2000 San Francisco, USA
Presented at Inorganic-Bonded Wood and Fiber Composites Conference; Sun
Valley, USA (University of Idaho), September 2000
Reprinted in Global Gypsum Magazine in 2 parts, December 2000 and April
2001
Abstract:
The
gypsum industry will continue to outgrow the construction industry as
access to gypsum board increases around the world. In addition, gypsum
board continues to displace alternate materials, even in the more mature
markets such as North America. The larger European players are continuing to expand
their global businesses, with their recent move into the USA representing a significant
milestone. The introduction of new products/systems has been rather
disappointing, with the launching of the USG fiberboard being the only
truly new commercial development. The manufacturing cost base in North America has been reduced
significantly in preparation for a very competitive market, with reducing
demand and a more connected marketplace. The impact of the "Asian
Flu" is wearing off with economies and gypsum growth picking up in Europe and the emerging markets.
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