The gypsum industry is predominantly a cyclical commodity business which is subject to many market forces but in particular is related to housing demand. Many strategic corporate decisions are based on the current position of the industry within each cycle and can drastically affect their behavior in the marketplace.

Product quality and related liability issues have historically affected some companies in the gypsum industry and continue to threaten success going forward.
Energy consumption is a topic of interest for all manufacturing operations worldwide and likely represents the biggest technical challenge of the industry into the future.

All of these issues and more are tracked on an ongoing basis by Innogyps’ experts in order to provide our customers with the most up-to-date information.